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Multi-Channelling - Intelligent ways to build customer loyalty |
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Users of financial websites are increasingly mobile and active in social networks. For example, according to the UK Office of National Statistics, in the UK both mobile access to the web and social networking sites is increasing - with 45 per cent of Internet users accessing the Internet via a mobile phone and 57 per cent of adult users being connected to social networking sites.
What’s more, 60 per cent of retail banking customers said
they use social media, 24 percent of this group indicated they use
it to discuss their banking experience or inform their bank of a
customer service issue. This can also lead to a growing demand to be
kept informed of financial developments, |
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as and when they happen, so as to be able
to react quickly to them.
To attract this new
generation of customers, banks need to be present in the
same channels. Therefore, mobile solutions that provide
investors and wealth managers with added value, when they
are on the move, should play a vital role in a bank’s
multi-channel strategy. This includes financial information
such as share prices, news and market summaries, as well as
specific functionality like portfolio reporting and
management that can be customised to users’ personal
requirements.
Recent surveys show that banks have
started to react to these developments |
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and integrate apps in their multi-channel
strategies – however, progress is still rather slow. The Frankfurt
School of Finance & Management states that only half of the 100
largest banks and wealth management firms worldwide offer mobile
applications to their clients that are more sophisticated than
simple online banking tools used for money transfer purposes.
Given the success of smartphones and tablet computers and the
fact that mobile access to the Internet has already outpaced access
via desktop browsers, banks have to catch up to stay competitive.
Follow Your Customer -
A technology for all channels
Interactive Data offers a technological basis for all channels: In
step with the “Follow your customer” approach, banks and providers
of financial websites using PrimePortal or PrimeDeveloper solutions
from Interactive Data can provide their employees and customers with
a mobile solution that offers the same range of real-time quotes,
master data, charts, business news and market overviews as the
respective desktop version . Additionally, the same personal
configuration options are available and can be operated intuitively.
Portfolios and watch lists can also be managed while on the move.
Whether it is current value, weight, performance of individual
positions or entire portfolios, it can be monitored and updated in
real-time, assisting banks to meet their target groups wherever they
are.
PrimeTerminal users who work with a BlackBerry®
smartphone can also use their terminal from outside the office;
PrimeTerminal Mobile for Blackberry®devices offers access to
financial market data in real- time and replicates the user’s
personal portfolio settings. Portfolios and watchlists help to check
the performance of individual positions or an entire portfolio.
A consolidated technological basis is the
key factor
With its strong, consolidated market data platform, Interactive Data
provides an intelligent technological basis for implementing
successful multichannel strategies. Smart applications for current
mobile devices, operating systems and online channels can be
programmed with rich Internet technologies like Javascript, Flash
und AJAX. The solutions have a client-specific design and content
scope and can be integrated into existing system landscapes. They
are therefore consistent with the corresponding portal or terminal
solution, and offer the added value of synchronisation, which means
that data and functionality are simulateously updated in every
channel. All changes and personal settings are applied via a back
channel in the system and are then available in the other channel.
Interactive Data’s services can efficiently help support
financial institutions in operating cost effective channels, based
on lean structure and embedded internal sales and transaction
processes. This is designed to enable a company to have a uniform
brand identity, and be well placed to position itself in new media.
More Information:
Web-based Solutions and
Desktop Solutions from Interactive Data.
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